1) Why is representation an important concept in Media Studies?
Representation is important in media ecause it helps to create a meaning and an understanding to the audiences of what is being shown.
2) How does the example of Kate Middleton show the way different meanings can be created in the media?
In one of the picture being shown sh eis drinking wine which could represent and connote the idea that she is a heavy alcoholic which could cause problems for her reputation. On the other hand, the other picture shows her interactions with her husband which could suggest her and her husband have good communication skills.3) Summarise the section 'The how, who and why of media representation' in 50 words.
Producers will consider the expectations and needs of the target audience, the limitations provided by genre codes, the type of narrative they wish to create, their institutional remit.
4) How does Stuart Hall's theory of preferred and oppositional readings fit with representation?
Stuart hall's theory In his view ‘meanings’ and messages are not fixed by the creator of the text, but depend on the relationship between the reader/ viewer, and the text.
5) How has new technology changed the way representations are created in the media?
'Old media forms have always attempted to define and construct an identity for their audience, using certain types of representation to prescribe how people think about themselves'.Social media allow us to construct selective and controlled representations of the public identity we wish to communicate to the world.We can choose now how to represent ourselves in th public eye.
6) What example if provided of how national identity is represented in Britain - and how some audiences use social media to challenge this?
The national identity is presented through the cultural and the british citizens. Social media has used this in many ways such as the Big Ben, the queen and the red buses.Now think about today's representation theories. Go back to the Taken trailer from last week's introduction to representation and apply each theory to the trailer:
Write a short paragraph for each theory picking out aspects of the trailer that could be linked to that particular theory.
For example, negative representations of Eastern Europeans and women support Dyer's view that those with power stereotype those without power. It also reduces complex and varied groups to a few simplistic characteristics.
Complete this for each theory:
Dyer: stereotyping and power
Medhurst: value judgements
Perkins: some stereotypes can be positive or true
Mulvey: the male gaze
Levi-Strauss: representation and ideology
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