Audience theory 2

Create a new blogpost called 'Audience theory 2 - blog tasks' and answer the following questions:

1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence?
I think the social media has a hand in the anti-social behaviour and the violence that happens in society because we get influenced by what we watch and in the 21st century social media and any other media platform is a part of our everyday lives.

2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples.
Social learning theory is relevant in this digital age as the younger audience will learn from the social media and the internet by using that. As now in this century even the younger generation rely on the internet because of the big impact the internet has on them.
3) Research five examples of moral panic from the last 50 years. To what extent was the media responsible for these moral panics? Was the concern in society justified? How have things changed as a result of these moral panics?
Shootings increased this would be a moral panic as the gaming platform is having a very big impact on the younger  generation as the younger generation can access games with violence from anywhere an example could be they have an older sibling that plays 18+ rated games.So the younger child will be able to play the game as it is in the same household. So when they grow up and get to teen years they will think shooting is normal.

Rock music is a moral panic this is because most of the rock singers that are very well known are known to be very heavy drug users. Media has had a hand in it because they have a put a bad image on the rock music industry.

Ebola is a moral panic as that had a very big impact. This is because that was a very massive news on social media. It had a very bad image as the media showed the effects it would have if anyone got ebola. Everyone was aware of how bad ebola is.

Terrorism would be a threat to society as they are a group of people that try to destroy a country or countries. The media has presented this well by ISIS 



 4) Read this introduction to an academic paper on technopanics. What examples are given of technopanics that create fear in society?
That cyber bullying has created fear inside of the younger generations head.

5) How does the author suggest that technopanics should be addressed - rather than through government regulation?


6) Do you think the internet should be regulated? Should the government try and control what we can access online?
The internet should be regulated but not so much that our right for freedom is taken away from our hands.

7) Apply Gerbner's cultivation theory to new and digital media. Is the internet creating a fearful population? Are we becoming desensitised to online threats, trolling and abuse? 
In this new generation internet is in our day to day life there is no way we can stop accessing the internet but yes I do believe that internet is creating a fearful population.

8) Is heavy internet use something we should be worried about in society? How would you define 'heavy internet use'?  
I feel like heavy would be a strong word to use but yes internet is a big worry in this society and should be.