Industries - Brand values

Example:
1) The Starbucks brand is clever because it comes across as a friendly, local-style company when it is in fact a massive global business. Its brand values would be about quality, lifestyle and a personal touch.  Starbucks could fit into several of Dyer’s lines of appeal: Happy families - everyone wants to belong, hence Starbucks asking your name when you order. It could also fit into Successful careers – Starbucks is for hard-working, successful people who want to enjoy life. Finally, Self-importance and pride links to Starbucks taking coffee seriously and its employees and customers having genuine passion for the brand. (100 words)

2) The Starbucks brand is about quality with a personal touch. (10 words)

3) Starbucks in one word: Passion.

Audi

1) 
100 words=

Audi is the brand that is very clever in what they do they have a very classy and professional brand name that makes them stand out. They have a very unique branding. Audi can fit in to several of Dyer’s lines of appeal such as dreams and fantasy, rich, luxurious lifestyle, successful careers and many other Dyer’s lines of appeal. Audi is a brand that is very liked by the new generation as they want a car that is an Audi this generation. This is a very good thing for Audi as this means that they have a strong branding. 

2) 
10 words=

Classy, new, professional, fast , strong, luxurious, dream, silver, any colour.

3) 
1 word= 

Classy 

Apple
1)
100 words= 

Apple is a very good brand and is very well known in this generation. Apple is also a very global company that makes profit from a wide number of countries. The newest to newest phones that apple releases always a big hit and they get a very high profit after their production. This is because of the awareness and strong branding they have. In this digital age technology is a big key factor and apple would be one of the main brands that the digital age would use the products from. Apple is a very affordable brand.

2)
10 words=

Apple is a very new classy and affordable strong brand.

3)

1 word=

Affordable