MIGRAIN Index

1) Introduction to Media: 10 questions

2) Media consumption audit

3) Language: Reading an image - advert analyses

4) Reception theory

5) Semiotics: icons, indexes and symbols

6) Genre: Factsheets and genre study questions

7) Narrative: Factsheet questions

8) Audience: classification - psychographics presentation notes

9) October assessment learner response

10) Audience theory 1 - Hypodermic needle/Two-step flow/U&G

11) Audience theory 2 - Bandura and Cohen - moral panic

12) Audience theory: Media Effects factsheet

13) Industries: Ownership and Control

14) Industries: Hesmondhalgh - The Cultural Industries

15) Industries: Public Service Broadcasting

16) Industries: Regulation

17) Industries: Brand Values and Lines of Appeal

Genre

Read Media Factsheet 126 - Superheroes: A Genre Case Study and answer the following questions:

1) List five films the factsheet discusses with regards to the Superhero genre.

• The X Men Franchise
• The Avengers
• Spiderman
• Guardians of the Galaxy
• Agents of Shield

2) What examples are provided of how the Superhero genre has reflected the changing values, ideologies and world events of the last 70 years?

In every different time period they start to develop new ideas of the narrative.

General: Analysing teen Wolf Season 1-Episode 1

1) Why did you choose the text you are analysing?

I feel like that the text has a lot of connotations and convention that teenagers may be able to relate themselves to.

2) In what context did you encounter it?

I encountered this because this was a popular show that many teenagers watched including me after it was trending.

3) What influence do you think this context might have had on your interpretation of the text?

I feel like there is a lot of Propp's theory being used.

4) To what genre did you initially assign the text?

This text I think is a romantic, mystery, thriller and action. 

5) What is your experience of this genre?

I am very fond and like these types of genres.

6) What subject matter and basic themes is the text concerned with?

It starts of with a crime as there is a murder in the town right at the beginning of the text.

7) How typical of the genre is this text in terms of content?

It is a very typical genre for the target audience and the context.

8) What expectations do you have about texts in this genre?

They will be at a very different pace throughout the story.

9) Have you found any formal generic labels for this particular text (where)?

10) What generic labels have others given the same text?

11) Which conventions of the genre do you recognise in the text?

The mystery as it starts of with a suspense for the audience and leaves it hanging. 

12) To what extent does this text stretch the conventions of its genre?

I feel like the text explores goes beyond the conventions and experiments as well.

13) Where and why does the text depart from the conventions of the genre?

15) What familiar motifs or images are used?

The crime is connoted by the dead body used in the text.

Index

1) Introduction to Media: 10 questions

2) Media consumption audit

3) Language: Reading an image - advert analyses

4) Reception theory

5) Semiotics: icons, indexes and symbols

6) Genre: Factsheets and genre study questions

7) Narrative: Factsheet questions

Hypodermic needle model

1) Read this Mail Online article about the effects of videogames. How does this article link to the hypodermic needle model?

Young teenagers tend to be a lot more violent because of the violent video games they play. This links back to the hypodermic needle as what you see is what is injected in your brain.
2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page? 
The hypodermic needle model links to this very well because this paper is suggesting that the video games made him like this. The hacker got his hacking skills from playing too much video games. Linking back to hypodermic needle the media put things in to the brain of the 15 year old teenager.

Two-step flow model

1) Summarise the two-step flow model. In your opinion, is the two-step flow theory still relevant today?

The two-step flow model is relevant today an example of this would be Kylie Jenner after she got lipp fillers an increase number of people started to get lip filers by getting influenced by their celebrity.

2) How does this YouTube blogger fit into the two-step flow model?

This youtube blogger has a very huge amount of increase so anyone that likes the youtuber is most likely to be influenced by the person. He is a very opiniated and influential leader.

3) How this this Telegraph feature on Britain's most popular tweeters fit the two-step flow model? Do you think these accounts genuinely have an influence over their audience?

Uses and Gratifications theory

1) For each of the four categories, write about one media text that fits that particular audience use or pleasure. Make sure you explain WHY it fits the category and use images or clips to illustrate your points.

Diversion: 

Love Island.

Personal Relationships: 

Liar the audience builds a connection with the characters. They connect to the feelings and emotions of the characters.

Personal Identity: 

Educating yorkshire the school teenagers can relate to it.

Surveillance:

BBC weather news

Dependency theory

1) Do you agree that audiences have become dependent on the media? What evidence or examples can you provide to support your view?

The audience have become dependent on the media as they use it on a daily bases. The leaders that influence people now are very good at doing that.
2) How has the growth of new and digital technology in the last 15 years changed people's dependency on the media? Is this a new problem?

This is not a problem as now there is a decrease in obesity as there is fitbit watches now that makes people exercise. This is healthy as this helps them keep fit and healthy.
3) Reflecting on your own media use, how does your media consumption impact on your emotions? Does the media have an overall positive or negative impact on your health and wellbeing? Why?

( Linked back to question 2)

Reception Theory

Reading:
Oppositional or ‘Counter-Hegemonic’ Reading- The producer intends to show that everyone and anyone should embrace their culture.
Dominant, Preferred or Hegemonic Reading- They have used celebrity endorsement of 50 cent and in the advertisement it says 'i am what i am' this encourages drug usage as 50 cent has gotten a lot of drug abuse charges. This is giving them a lot of bad reputation to the brand.

Reading:

Oppositional or ‘Counter-Hegemonic’ Reading- This advert suggests that if you wear nike your speed in running increases.

Negotiated Reading- All of the nike products are clearly being shown in the advert. This increases the promotion of the brand.

Dominant, Preferred or Hegemonic Reading- The speed of the player is very fast as clearly grass is being ruined in the image. By wearing the shoes you can damage the surrounding is what they are suggesting.

MIGRAIN October assessment learner response

WWW: There is almost nothing I can credit here. This is either a massive wake-up call call or the useful early sign that  this isn't the subject for you. Put simply, this is the level of assessment that results from failing to complete any of the set work (at time of writing, no blog post for the whole of October).
EBI: This is so far short of where you need to be that it is difficult to mark... you are 14 marks away from simply getting an E.
No narrative theory for Question 1.
No analysis of the Nike advert despite the fact we analysed it in class and set repeated blog tasks on reading an image and connotations.
No application of reception theory: a 20 mark essay question.

2)
Question 1: I did not link it back to the question
Question 2: In did not analyse it enough.
Question 3: Not related to the question.
Question 4: Did the wrong interpretation of the question.

3) For all of the answers i have there is no relevance to the question whatsoever.

4) I got the Todorov theory and analyses all wrong. This suggests to me that i have to revise the two things a lot more.

5) I do not think i have got a strong question.

6)I think all of the questions are my weakest as none of the answers have the relevance to any of the questions.

7)  Question 3:
Genre is important for both media producers because they need to know what they are doing. To get profit from the audience watching.Genre is what the producers will use as the arrangement of how they want the story line to be around. This would help the producers to make the film or the programme this would make them get the profit as the producers made what the audience would like to watch. The genre is what would attract the audience. 

Genre is important for audience because they would only pay for a film to watch the cinemas if they like the genre. The genre is the reason why the audience would like the characters. The genre for the audience is going to be what the story plot is going to be based around. So that is why the audience will go to watch the film or watch the programme.

Psychographics

 The psychographic group you are researching:
Mainstreamers

1) Make up their names:
Kyle and Kasey2) Where do they work/study?
 Kasey is in college and Kyle works in KFC. Kasey works part time at KFC as well and Kyle works full time.
3) What do they do in their spare time?
 They are more likely to go out shopping or to go out and eat. This would be what mainstreamers are likely to do in their spare time.

Now suggest their media consumption:

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? 
 They are more likely to read The Daily Mail. This is because it is a free newspaper and this would be because the paper would have everything a family person would like to read such as celebrity news, sports, recent world news and other news reports. 

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
The TV channels they would watch is ITV and BBC. They would have sky as these are a family associated brand. 

Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
The technology they are most likely to own is windows that is more of a family brand. The social media the mainstreamers would use is facebook or twitter.