Psychographics

 The psychographic group you are researching:
Mainstreamers

1) Make up their names:
Kyle and Kasey2) Where do they work/study?
 Kasey is in college and Kyle works in KFC. Kasey works part time at KFC as well and Kyle works full time.
3) What do they do in their spare time?
 They are more likely to go out shopping or to go out and eat. This would be what mainstreamers are likely to do in their spare time.

Now suggest their media consumption:

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? 
 They are more likely to read The Daily Mail. This is because it is a free newspaper and this would be because the paper would have everything a family person would like to read such as celebrity news, sports, recent world news and other news reports. 

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
The TV channels they would watch is ITV and BBC. They would have sky as these are a family associated brand. 

Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
The technology they are most likely to own is windows that is more of a family brand. The social media the mainstreamers would use is facebook or twitter.