1) Read this Mail Online article about the effects of videogames. How does this article link to the hypodermic needle model?
Young teenagers tend to be a lot more violent because of the violent video games they play. This links back to the hypodermic needle as what you see is what is injected in your brain.
2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page?
The hypodermic needle model links to this very well because this paper is suggesting that the video games made him like this. The hacker got his hacking skills from playing too much video games. Linking back to hypodermic needle the media put things in to the brain of the 15 year old teenager.
Two-step flow model
2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page?
The hypodermic needle model links to this very well because this paper is suggesting that the video games made him like this. The hacker got his hacking skills from playing too much video games. Linking back to hypodermic needle the media put things in to the brain of the 15 year old teenager.
Two-step flow model
1) Summarise the two-step flow model. In your opinion, is the two-step flow theory still relevant today?
The two-step flow model is relevant today an example of this would be Kylie Jenner after she got lipp fillers an increase number of people started to get lip filers by getting influenced by their celebrity.
2) How does this YouTube blogger fit into the two-step flow model?
This youtube blogger has a very huge amount of increase so anyone that likes the youtuber is most likely to be influenced by the person. He is a very opiniated and influential leader.
3) How this this Telegraph feature on Britain's most popular tweeters fit the two-step flow model? Do you think these accounts genuinely have an influence over their audience?
Uses and Gratifications theory
1) For each of the four categories, write about one media text that fits that particular audience use or pleasure. Make sure you explain WHY it fits the category and use images or clips to illustrate your points.
Diversion:
Love Island.
Personal Relationships:
Liar the audience builds a connection with the characters. They connect to the feelings and emotions of the characters.
Personal Identity:
Educating yorkshire the school teenagers can relate to it.
Surveillance:
BBC weather news
Dependency theory
1) Do you agree that audiences have become dependent on the media? What evidence or examples can you provide to support your view?
The audience have become dependent on the media as they use it on a daily bases. The leaders that influence people now are very good at doing that.
2) How has the growth of new and digital technology in the last 15 years changed people's dependency on the media? Is this a new problem?
2) How has the growth of new and digital technology in the last 15 years changed people's dependency on the media? Is this a new problem?
This is not a problem as now there is a decrease in obesity as there is fitbit watches now that makes people exercise. This is healthy as this helps them keep fit and healthy.
3) Reflecting on your own media use, how does your media consumption impact on your emotions? Does the media have an overall positive or negative impact on your health and wellbeing? Why?
3) Reflecting on your own media use, how does your media consumption impact on your emotions? Does the media have an overall positive or negative impact on your health and wellbeing? Why?
( Linked back to question 2)
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