Men's Health - Audience

Read the Men's Health Media Pack in full to get a good idea of the demographics and psychographics for the Men's Health target audience then answer the following questions:

1) How does the magazine introduce itself?
They introduce the magazine by telling us how successful the magazine is and it tells us what the men's health magazine's aim is.

2) What does the introduction suggest about the representation of masculinity in Men's Health's?
That the magazine is aimed for very wealthy and educated men. This is shown through the products and the advertisement they have mentioned that is included in the men's health magazine.

3) How do the print statistics for Men's Health compare to GQ and Esquire?
Men's health has the highest print statistics then its GQ and Esquire.

4) What is the difference between circulation and readership?Circulation is the actual number of copies which has been printed and distributed. 
Readership is an estimate that shows how many people have actually read the magazine.

5) What was the circulation of Men's Health in thousands at the time this Media Pack was published? What about the readership for ABC1 men? AB men? [Note: this Media Pack was published in 2016 and some of the figures have fallen since then. Up to date circulation figures can be found at the top of this blog post].
Circulation: 180,000
Readership (ABC1 men): 643,000
Readership (AB men): 321,000
6) How do readers generally interact with the digital version of the magazine?
11%TABLET ,68%MOBILE, 21%Desktop.

7) How many people do Men's Health reach across social media platforms?Facebook 944K
Twitter 285K
Instagram 66K

8) What is the audience profile for Men's Health readers? 
905K ARE ABC1, AGED 25-44
700K HAVE A DEGREE
200K EARN OVER £50K

9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?Men’s Health readers spend £1.1bn on fashion a year (more than 3 times that of GQ.) Their fashion philosophy is Stylish , Individual ,Contemporary and wearable.

10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?  
The average watch collection is £4,123, this suggest that the Men's Health audience would be that the majority of readers are in the ABC1 demographic.

11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?73% of the readers moisturiser daily, this suggests how this subverts how masculinity is normally portrayed with muscles.

12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?Mens health spend £238 million on sportswear. 
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?Epicure-Showcasing the best in food, drink, restaurants and kitchen skills for the man interested in cooking from scratch, provenance and fine dining.

Urban Active- Sports-luxe fashion magazine produced in partnership with Harrods showcasing the continuing trend for high-end performance fashion apparel.

Synchronized-Now in its 8th year, our annual watch special is produced with the industries leading horologists and is a must have buyers-guide for amateurs and aficionados.

14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?The luxe edition tells us that Mens health audiences are people from the age of 26-45. 

15) What additional brand extensions do Men's Health offer?
They offer survival of the fittest and a scope of various item ranges, for example, premium sustenance items.

16) What are the global statistics for Men's Health?
International editions: 37, Countries published: 60, Global circulation: 4.5 million, Global readership: 26.7, Websites: 25, Uniques: 23.7 million, Social Media Footprint: 19.3 million.

17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
It recommends, that the Men's Health audience are reluctant, this is apparent because of a lot of wellness and apparel publication specials, this could proposes they are attempting to improve their way of life. 

18) What audience pleasures are offered by the magazine?
The audience joy offered by the magazine are: Surveillance ( dependent on data that is given out by the advertisements) and Personal Identification ( concentrating on personal development).

19) What lifestyle and job would you expect the average Men's Health reader to have?
The target audience is ABC1 demographic this would suggest the work they have a good pay, about the expected wage, earning good money.

20) Why do you think Men's Health has managed to (just) remain profitable when many other magazines have struggled due to the rise of digital media?
I positively accept that Men's Health's capacity to have prominent since having an overwhelming muscular male leads on their principle covers-encourages this to end up excellent.