Advertising assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: 

EBI: 


2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment?
7 and I revised from my notes.

4) Look at your answer and the mark scheme for Question 1. What aspect of technical film language (camerawork, mise-en-scene etc.) or advertising persuasive techniques do you need to revise to improve your response to this kind of question in future?
The mise-en-scene, camerawork, lighting and other advertising key words that can come in handy hone analysing a figure.

5) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?
The 5 stages of masculinity in Gelfer's stage, hypermasculinity and Judith Butler's idea of gender.

6) Now look over your mark, teacher comments and the mark scheme for Question 3 - the 20 mark essay question on David Gauntlett and masculinity 'in crisis'. Write a completely new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples/textual analysis from the Advertising CSPs.

I agree that masculinity is not in crisis. For this an example of this could be the the advert for Maybelline with Shayla and Manny. Manny influences other men to open up about their sexual preferences. Manny had also responded to the trolls after the advert saying that "men don't have to be tough and strong" . This shows how society is equal with the men but less traditional of the stereotypes of men. Which shows that masculinity is not crisis but is just less traditional from the past.