Read the Media Magazine article on collective identity: Self-image and the Media (MM41 - page 6). Our Media Magazine archive is here.
Complete the following tasks on your blog:
1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'
'We all involved in constructing an image to communicate our identity.' There is a difference between the person we 'think' we are the person we 'want' to be and the person we 'want' to be seen as.
2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.
Apple-Modern
Micheal Kors- Classy
Instagram- Normal
Disney- Young
Adidas- Comfortable
3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
Complete the following tasks on your blog:
1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'
'We all involved in constructing an image to communicate our identity.' There is a difference between the person we 'think' we are the person we 'want' to be and the person we 'want' to be seen as.
2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.
Apple-Modern
Micheal Kors- Classy
Instagram- Normal
Disney- Young
Adidas- Comfortable
3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
I agree that the modern media is all about style over substance. Such as celebrities they show/share a lot of their life out in the media most of them are positive as they want to maintain their reputation and image they have. Not always what they show is true.
4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.
Baudrillard's theory of 'media saturation' is how the media covers the true reality of a story.
This is how Baudrillard presented his theory. Media changes up the narrative to make it more fun and interesting for the audience to watch. This would attract them making the show very popular and get them a lot of awareness.
5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?
Yes I think my social media accounts are an accurate reflection of who I am and I have added and removed pictures from social media to represent what type of person I am.
6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
I feel like that is a good idea as it will give me an easier way of purchasing the product as I may not have to do much research about the product. This is an invasion of privacy but I feel like it can help the businesses reach their target market easier.
Media Magazine cartoon
Now read the cartoon in MM62 (p36) that summarises David Gauntlett’s theories of identity. Write five bullet points summarising what you have learned from the cartoon.
Representation & Identity: Factsheet blog task
Finally, use our brilliant Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) to find Media Factsheet #72 on Collective Identity. Save it to USB or email it to yourself so you have access to the reading for homework. Read the whole of Factsheet and answer the following questions to complete our introductory work on collective identity:
2) Complete the task on the factsheet (page 1) - write a list of as many things as you can that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint?
Baudrillard's theory of 'media saturation' is how the media covers the true reality of a story.
This is how Baudrillard presented his theory. Media changes up the narrative to make it more fun and interesting for the audience to watch. This would attract them making the show very popular and get them a lot of awareness.
5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?
Yes I think my social media accounts are an accurate reflection of who I am and I have added and removed pictures from social media to represent what type of person I am.
6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
I feel like that is a good idea as it will give me an easier way of purchasing the product as I may not have to do much research about the product. This is an invasion of privacy but I feel like it can help the businesses reach their target market easier.
Media Magazine cartoon
Now read the cartoon in MM62 (p36) that summarises David Gauntlett’s theories of identity. Write five bullet points summarising what you have learned from the cartoon.
- 'Gauntlett argues that mass media texts offer us a more diverse range of representations than ever before, enabling sophisticates modern audiences to "pick and mix".'
- 'For Gauntlett, audiences actively process by media texts regarding lifestyle and self identity.
- For example the women's magazines they are there for the 'entertainment value whilst recognising their representation as flawed or unrealistic'.
- For 'Gauntlett, Mulvey's theories are influential but "rested on a monolithic view of male and female roles"'.
- 'Gauntlett also considers Foucault's ideas regarding "technologies of the self"'.
Representation & Identity: Factsheet blog task
1) What is collective identity? Write your own definition in as close to 50 words as possible.
Collective identity is A ‘collective’ identity is one that is primarily based around a collection of individuals who share a set of traditions, values and a similar understanding of the world that surrounds them.2) Complete the task on the factsheet (page 1) - write a list of as many things as you can that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint?
- Food
- Houses
- Tubes
- Buses
The programme also dwells upon and explores aspects of British history: the history of the race track, the history of Scalextric and wider British issues such as the decline of manufacturing jobs in northern Britain and a sense of regret that many of these toys are now manufactured abroad, such as Meccano in France, for instance.
6) What does Gauntlett suggest about creativity and identity?
7) How does the Shaun of the Dead Facebook group provide an example of Henry Jenkins' theory of interpretive communities online?
4) How has new technology changed collective identity?
Technology has enabled people to actively engage with the content of the culture around them and then go on to use it as resources for their own cultural productions.
5) What phrase does David Gauntlett (2008) use to describe this new focus on identity?
‘Make and Connect Agenda' Gauntlett argues that there is a shift from a ‘sit-back-and-be-told culture’ to a ‘making and- doing culture’, and that harnessing creativity in both the internet and in other everyday creative activities will play a role in changing how a collective identity is created.6) What does Gauntlett suggest about creativity and identity?
7) How does the Shaun of the Dead Facebook group provide an example of Henry Jenkins' theory of interpretive communities online?
Fantypes became out of openings or abundances inside the content that were based on and extended, and that it was not as though fans and messages were self-governing from each another; fans made their own, new messages, yet components inside the beginning content characterized, somewhat, what they could do.
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